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Our story

Where every brand talks about the perfect run, we think the trip with friends is what matters most.

WHERE IT STARTED

The perfect formula

Half of our team has spent years working in winter sports, so we know what you actually need out there from our own experience. We don't just add features to inflate the price, but make products based on what you will use on and off the slopes.

The other half spends their days building gear for some of the biggest names in the industry. They're the factory, but they don't just make Capelin, they co-own it.

One knows the needs, the other the craft. That's the perfect formula.

More about Behind the Ride

What we stand for

What we stand for isn't a strategy, it's who we are, and that translates to everything.

Honesty

Our products are worth their price, no inflating to discount during the seaon. That's what honesty means to us.

More about price

Limited

We only produce what the factory needs, nothing more. Good luck finding someone else on the mountain in the same outfit.

No gatekeeping

Winter sports isn't about how good you are, it's about showing up. Beginner or pro, if you love the vibe, you're in.

behind the ride

The perfect run is great, but it's not the whole story. The friends, the drive, the laughs after, that's just as much a part of it.

Behind the Ride

Behind the Ride is our way of experiencing winter sports, the memories with friends that's what we'll remember most.

Go check it out

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