Shop First Try is where the industry comes together before the season starts. Brands bring out everything for the coming winter, shops get to try it before anyone else.
We, as Capelin, had the chance to visit this year's Shop First Try event.
If you want to know where European snowboarding is at, this is the place. Every brand, every distributor, everyone who matters in the industry, all in one spot for the same reason.
We had the chance to attend panel talks about how the winter sport industry is developing and test out some of the new boards coming out soon. At this event, we were able to put Capelin on the map and place the brand among the big boys.
A few days well spent. Good conversations, good people, and a clear picture of where the season is heading!
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